We may be Scandinavian, but our commitment to sustainability means that we are very proud that all our fresh meat is 100% British. It is delivered fresh to our stores every day.
We make sure all our meat, fish and poultry is fresh, tasty and prepared with love, care and attention.
Beef

The best beef is well reared and well aged. That’s why our Premieur beef is dry age matured for 21 days.
Pork

Our Premieur pork is outdoor bred to the RSPCA’s Freedom Food Standards.
That’s why it tastes better.
Ham
Our Premieur ham is made to the RSPCA’s Freedom Food Standards.
We cure the ham with Cornish sea salt and Demerara sugar.
Lamb

Our lamb comes from British farms and is predominantly grass-fed. That means lambs can roam and graze freely, which improves the flavour.
Chicken
Our Butcher’s Choice chickens taste so good because they are raised on a diet
of natural cereals such as wheat and maize.
Salmon
Our Premieur salmon fillets come from the West Coast of Scotland.
We source our salmon responsibly to prevent overfishing and to make sure it always tastes great.